LUNCH & LEARN: ALL ABOUT REPUTATION RISK EXPOSURES (On-Site Registration)
January 8, 2020 – Mayer Brown, NYC
“In a market system based on trust, reputation has a significant economic value” noted former Federal Reserve Chairman Alan Greenspan in 2008. Using that framework, Reputation Value is therefore the accumulated economic benefits of stakeholders’ expectations, and Reputation Risk is the peril of economic harm from stakeholders’ disappointment and anger amplified by social media.
To address these risks, parametric risk transfer solutions, quantification of reputation value and volatility was necessary to be build from scratch. Today, we have about 18 years of data comprising synthetic measures of reputational value informed by behavioral economics. Hundreds of captive insurance companies and insurers led by Tokio Marine Kiln use Steel City Re metrics as the basis of underwriting.
Peter Gerken, a Co-Founder of Steel City Re, a Managing General Agency, will discuss all the elements of reputation as well as the marketplace at this time on the buy and sell side. Further, he will outline the opportunity for attendees to consider addressing intangible asset risks and being part of this expanding marketplace.
Peter J. Gerken, a certified property and casualty underwriter is our Senior Vice President, Risk Transfer Agency and Insurance. Mr. Gerken heads broker relations and client development, working with Brokers, Captive Managers, and Risk Managers. He jointly heads underwriting. A Vietnam veteran, Mr. Gerken has been in commercial insurance for some 40 years both on the underwriting as well as the broking sides of the business. Holding an MBA in Management, he has specialized in Intellectual Property, and Intangible Assets including reputation for many years. Mr. Gerken formerly headed the Intellectual Property practice at Marsh.
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Location: Mayer Brown,1221 Avenue of the Americas, New York, NY 10020